My name is Dragan Rujević and I will briefly introduce you to the development path of our agency.
New Ideas d.o.o. is an advertising agency based in Banja Luka – Bosnia and Herzegovina. The agency was developed in phases, with its foundations laid in 1999. We took our first steps in what was then the largest chain of advertising agencies in the former Yugoslavia, at the Banja Luka office of the advertising agency S Team Bates Saatchi & Saatchi Belgrade (one of the most creative advertising agencies in Southeast Europe). Through diligent work and tremendous enthusiasm from project to project, we learned from the pioneers of advertising in the former Yugoslavia and gained invaluable experience.
Following organizational changes in S Team Bates Saatchi & Saatchi Belgrade in 2003, I partnered to establish the advertising agency New Moment d.o.o. in Banja Luka – as part of the regional chain of advertising agencies New Moment New Ideas Company, and I managed the New Moment office in Bosnia and Herzegovina until mid-2023.
For a full 20 years, we worked diligently and promoted the New Moment concept, which implies cooperation with clients, working methods, and the agency lifestyle, in the Bosnia and Herzegovina market. During that period, we realized a large number of advertising campaigns for numerous domestic and international clients, achieved fantastic results, received significant awards in the field of advertising, and gained tremendous experience.
In August 2023, the partnership phase with the advertising agency New Moment New Ideas Company ended, and since then we have continued to work as New Ideas d.o.o. We operate as an independent advertising agency, primarily dedicated to working with clients in the Bosnia and Herzegovina market. Our goal is to incorporate the immense experience gained in the previous period working with domestic and international clients in the specific market of Bosnia and Herzegovina, along with new energy and enthusiasm, so that each of our new projects becomes a new challenge and a new experience.
We want to submit our work to the biggest creativity festivals, to enjoy working with our clients, to learn diligently every day, follow dynamic trends and changes, and contribute to the development of the most beautiful industry. We look forward to new challenges and opportunities. Your New Ideas.
Integrated marketing communications
Digital marketing strategies development
Brand planning & brand development
Digital production
Communications strategies development
Event & promotions solutions development
Creative solutions development
Event & promotions solutions réalisation
Graphic & digital design
Public relations
Audio video production
Media services - traditional & digital media





Creative Director
Creative Director
Creative Director
Creative Director
Note: All listed awards were achieved by New Moment New Ideas Company, Belgrade, Serbia. Projects were executed in partnership with New Moment/New Ideas d.o.o. Banja Luka for clients in BiH, during the period 2003–2023.
New Ideas d.o.o.
Gavre Vučkovića 4, Banja Luka
Fiscal ID (JIB):
4401717620002
VAT Number (PIB):
401717620002
Registration Number:
1971832
Activity code:
73.11
Bank accounts:
Nova banka AD Banja Luka
5550070022575649
Naša banka AD Banja Luka
5540000000537995
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